Minnow Aspinall Counselling
Minnow wanted a site that clearly showcased her offering – one-to-one walking, talking and creative therapy. My intention was to make it as easy as possible for prospective clients to find the information they needed. To ensure that Minnow connected with them on an emotional level I advised using language that was warm, friendly, direct, professional and supportive. Language that would encourage clients to connect with and trust her. The inclusion of an empowering Carl Jung quote lets clients know that change is possible.
Minnow knew she wanted her logo to be a tree, reflecting the walking therapy, but also the fact that when people are grounded and rooted they are supported. I asked Glen Wilkins to design it for her, the result is a strong, graphic logo.
LOGOS
Glen created a full set of logo assets for Minnow who wanted a tree, reflecting her Walking Therapy, and also the fact that when people are grounded and rooted they are supported.
“Upon meeting Caroline I felt she understood my way of thinking, my aesthetic and my ethos. As we worked together Caroline was highly instrumental in editing and guiding the written and pictorial aspects of my website, I felt that I could trust her judgement implicitly. This has resulted in a really successful collaboration between the two of us, I also benefited from Caroline’s close working relationship with Glen who designed my beautiful logo. I am so pleased with the results, the feedback on my website has been awesome. I am so proud to have Caroline’s work as my first interface with my clients. Thank you Caroline.”