Sarah London Counselling

Sarah is a counsellor who Ioves working and being with people outdoors. She offers Animal Assisted Therapy with her therapy dogs, Stanley and Peggy. She also teaches, supervises and supports people and finds the natural world and the people in it endlessly fascinating. She had some wonderful, natural photographs taken of her and Stanley by Liz Gregg which summed up her warm, friendly approach to her counselling work perfectly.

Glen Wilkins, my go-to for logos, designed an animated logo that also conveys the same. The site needed to have a professional feel, to inspire trust, but also to convey a relaxed, reassuring message. So often counselling sites can feel very clinical and serious which can put the prospective client off and make them feel alienated. I suggested we include many of the Q&As Sarah felt clients may ask to help them make a decision to contact and work with Sarah and to also reduce admin for her.